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Our silicone-free Lightweight Conditioner is geared towards naturals with fine or thin hair whose curls need a kiss of hydration. Great as a co-wash or for daily use after shampooing, our formula delivers weightless moisture to give hair a fresh start. Featuring Coconut Oil, Irish Moss & Biotin to soften & strengthen the hair, our creamy formula glides through your texture with the signature PATTERN slip to easily detangle while locking in hydration.

Prevent dry, unnecessarily frizzy and damaged hair. The holy grail of hair care products, our Leave-In Conditioner treats your curls with a refreshing & restorative hair pick-me-up. When you’re done washing and want to seal in moisture or do further detangling, our lightweight formula is perfect to caress curls & add extra hydration while giving soft curl pattern definition. Featuring a blend of heavenly natural oils & honey, the Leave-In Conditioner for natural hair is also perfect to seal in moisture before putting hair into protective styles.

Our Juiciest Duo yet! Start with the Hydration Shampoo, a moisturizing formula infused with Aloe Vera & Honey to gently cleanse without stripping. Follow with our #1 bestseller the Leave-In Conditioner, to seal in moisture, boost hydration & deliver 2X less breakage. Cleanses Without Stripping For all Hair Types 7x More Moisture 2x Less Breakage

Extra, extra, extra, this is our Intensive Conditioner, the richest of PATTERN’s ultra-hydrating conditioner formulas where tighter textures can seriously indulge. Perfect for low porosity hair struggling to get moisture to seep into strands, our powerful formula is packed with ingredients like Avocado Oil, Shea Butter, Safflower Oil & Acacia Decurrens Flower to help protect against breakage & dryness while leaving definition behind after rinse-out. This thick & creamy formula can be used either as a regular conditioner or a deep conditioner to restore your curl pattern.

With a fresh & bright scent, our Styling Custard is lightweight & super slippy. It provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots.

With a fresh & bright scent, our Styling Custard is lightweight & super slippy. It provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots.

With a fresh & bright scent, Strong Hold Gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look.

With a fresh & bright scent, Strong Hold Gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look.

With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition. 

With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition. 

A lightweight body lotion that hydrates, soothes & smoothes with nourishing butters & oils for all-day softness & glow.

With a texture like butta, our Heavy Conditioner is perfect for coily & tight textures. Creamy, luscious & invigorating, our formula has coils singing in celebration as it wraps them in serious hydration & the signature “PATTERN slip” for easy detangling & great curl clumping. We boosted with ingredients like Avocado Oil, Shea Butter & Safflower Oil to keep our conditioner extra rich & nourishing for curly hair. Time to coat the strands in a sliver of heaven.

Our #1 bestselling Detangling Nectar glazes curls to ease combing through knots & coils seeking their independence. This slippy formula is crafted from Sea Moss, Aloe Vera & Grapeseed Oil to leave hair with shine & hydration. This detangler prepares strands for smooth, defined curls.

Our bestselling gel for wash-&-gos, the Curl Gel is a dream for defined, bouncy & juicy curls looking for medium hold. The creamy, smooth formula glides on effortlessly & gives life to coily and curly hair with the nourishment of Aloe Vera, Coconut Oil & Cacay Oil. Styles are defined, & hair is left flexible, springy & touchable. The finish is neither flaky nor drying.

When it's time for a deep clean, our Cleansing Shampoo cleanses your natural hair to remove product buildup and residue, revives the scalp & gives hair a fresh start without stripping away the healthy, natural oils of your tresses. Our formula features antioxidant-rich Matcha Green Tea, Aloe Vera & Vitamin B5 (Panthenol) to promote strong hair. A deep clean can be especially helpful for low porosity hair types wanting to keep their cuticle open to receiving moisture to prevent dry hair and promote healthy hair care. Our Cleansing Shampoo is specifically formulated for curly hair types who have type 3 & type 4 curls to clear residue from the hair shaft while maintaining moisture.

Introducing our bestselling Curl Gel, now in our refreshing Palo Santo scent! This gel is perfect for achieving defined, bouncy curls with a medium hold. Its creamy, smooth formula glides on effortlessly, infusing coily & curly hair with the nourishing benefits of Aloe Vera, Coconut Oil & Cacay Oil. Enjoy beautifully defined styles that feel flexible, springy & touchable, all without any flakiness or dryness. Fast Absorbing Refines Skins Texture Enhances Glow & Radiance Powered By 7 Nourishing Oils

Durable acetate Tortoise Hair Clip designed for curly, coily & tight textures—perfect for styling, sectioning & securing thick hair with ease & style. Sleek Design Superior Hold Easy Storage Dual-Parting Features

Lookin' like a jar of thick buttercream, our Styling Cream is the curly hair cream of your dreams. This styling cream for curly hair provides superior moisture penetration & the ideal oil-rich, touchable hold when setting a range of hair styles including twist outs, braid outs, bantu knots, wash-&-gos & more. Essential elements of ingredients such as Shea Butter, Cacay Oil Coconut Oil, Castor Oil & Sweet Almond Oil provide nourishing hair care to promote retention, while damaged hair caused by breakage. Say goodbye to unwanted frizz & hello to curl definition in all the versatile looks curly hair types can create. This curl cream styling product is also great for twisting locs! Let your natural hair shine with our hair styling cream whether your hair type is curly, coily or tight textured. 2022 Harper’s BAZAAR Hair Awards: The Best Products of the Year

A curl-defining cream with Shea Butter, Cacay & Sweet Almond Oil that nourishes, prevents breakage, provides superior moisture & a soft hold. Boosts Moisture Softens curls Prevents breakage Crunch-Free Hold

A flexible gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look. Infused with Sea Moss, Aloe Vera & Chia Seeds to nourish & fortify curls.