BESTSELLERS

A bestselling non-drying curl gel with Aloe Vera, Coconut & Cacay Oil that defines & nourishes curls without flakiness. 4X More Curl Definition & Hold For Shiny & Defined Curls 4X Curl Retention 6X The Shine

A weightless curl-defining mousse with Marshmallow Root & Castor Oil that adds volume, shine & softness. Pillowy Volume Touchable Hold 3x Moisture Crunch & Flake-Free

#1 detangler for curly hair formulated with Sea Moss, Aloe & Grapeseed Oil that loosens knots, adds slip, moisture & shine. Easier Detangling Reduce Breakage Great as a Pre-Poo Use on Wet or Dry Hair

A super-rich conditioner with Avocado, Shea & Safflower Oils that delivers PATTERN’s signature slip for easy detangling & intense hydration. Eases Detangling 3C-4B Fave Clumps Curls Softens curls

A creamy, moisturizing shampoo with Aloe Vera, Coconut Oil & Honey that gently cleanses without stripping—leaving curls soft, hydrated. Cleanses Without Stripping Biotin-Infused Blend of 10 Oils For all Hair Types

An ultra-hydrating conditioner with Avocado, Shea & Safflower Oils that restores curl patterns, protects against breakage & doubles as a deep conditioning mask. Combats Dryness Prevents Breakage Soft Curl Definition Thick Formula

Our #1 bestseller seals in moisture & adds extra hydration to wet or dry hair. Keep your inches with 2X less breakage & double the curl definition. Activates Curls 2x Less Breakage Soft Curl Definition 7x More Moisture

An award-winning, moisture-rich conditioner with Jojoba & Olive Oils that hydrates, adds slip & defines curls. Eases Detangling Lightweight Formula Hydrates Dry Hair Oil rich

An award-winning lightweight cream with Amla Oil, Irish Moss & Agave Nectar that penetrates the hair shaft to deliver real, lasting hydration without weight, so your curls stay soft, defined, & shiny on day one & day four. Moisturizes 3+ Days Softens curls Smoothes Frizz Humidity-Resistant

A bestselling leave-in conditioner infused with Aloe, Honey & Jojoba Oil that hydrates, defines curls & tames frizz. Activates Curls 2x Less Breakage Soft Curl Definition 7x More Moisture

Repair360® Leave-In Foam is a lightweight foam that rebuilds damaged strands from the inside out. Boosted by Repair360®, Vegan Protein, & Amino Acids, it supports strength & shine while providing thermal protection up to 450°F. Lightweight Formula Formulated For Textured Hair Reduces Visible Signs Of Damage Provides Thermal Protection

A curl-defining cream with Shea Butter, Cacay & Sweet Almond Oil that nourishes, prevents breakage, provides superior moisture & a soft hold. Boosts Moisture Softens curls Prevents breakage Crunch-Free Hold

With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition.  #1 Bestseller Activates Curls Reduces Breakage 7x More Moisture

A lightweight & super slippy styling custard that provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots. Wash & Go Favorite Flake & Crunch-Free Lightweight Touchable Medium Hold

A rich body cream that deeply hydrates & plumps with Hyaluronic Acid, Baobab Oil, Shea & Illipe Butters to help protect & support elasticity. Deep Penetration Boost Elasticity Protects & Strengthens Leaves Skin Plumper & More Supple

A silky body oil with nourishing plant oils that also locks in hydration & protects your skin to keep skin softer for longer. Fast Absorbing Refines Skins Texture Enhances Glow & Radiance Powered By 7 Nourishing Oils

A Hair Steamer that delivers deep hydration, opens cuticles & helps protect against breakage—while adding volume, stretch & detangling curls. Expands & Opens Cuticles Deeper Absorption of Your Haircare Customizable with Several Attachments Enhances Results With Masks & Conditioners

Oprah’s Favorite Thing 2024! A powerful hair dryer with an AC motor to reduce dry time, ion generator to smooth cuticles & 4 attachments to shape, stretch & define. 4 Unique Attachments Dual-Locking Professional Quality 6 Setting Combos