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Our #1 bestseller seals in moisture & adds extra hydration to wet or dry hair. Keep your inches with 2X less breakage & double the curl definition. Activates Curls 2x Less Breakage Soft Curl Definition 7x More Moisture

Rich, ultra-hydrating conditioner that protects against breakage, dryness & helps restore curl patterns. Packed with Avocado Oil, Shea Butter & Safflower Oil, this powerhouse doubles as a deep conditioner.

An ultra-hydrating conditioner with Avocado, Shea & Safflower Oils that restores curl patterns, protects against breakage & doubles as a deep conditioning mask. Combats Dryness Prevents Breakage Soft Curl Definition Thick Formula

Add this hydrating shampoo for curly hair to your natural hair care routine. Creamy, luxurious & boosted with a blend of glorious oils, our Hydration Shampoo moisturizes dry hair, & helps curls & coils of every curl type dance in a wash of liquid sunshine. This gentle, moisturizing formula can softly lather to cleanse your hair & scalp, removing build-up & dirt without stripping away moisture. With our hydrating shampoo, we skip harsh surfactants such as SLS or SLES & bathe your curl pattern in a moisture-rich formula with nourishing ingredients like Shea Butter, Aloe Vera Leaf Juice, Coconut Oil & Honey. No matter your hair type - thick hair, fine hair, curly hair & damaged hair is left healthy & hydrated, get ready to be pampered by your favorite PATTERN hair products like our hydrating conditioner, our leave-in conditioner & more. Fragrance: Tracee picked this to be clean & not over-powering. Notes are an exotic floral scent mélange of Jasmine, Bergamot & Sweet Sandalwood. 2022 InStyle Best Beauty Buy Winner2020 Glamour Beauty Award Winner for Best Pro Shampoo for Curls2020 NewBeauty Award Winner for Best Shampoo for Curls2020 Woman's Health, Healthy Hair Award Winner2019 Very Good Light, Lightening Award Winner2019 Gloss Angeles’ Best Hair Launches

A creamy, moisturizing shampoo with Aloe Vera, Coconut Oil & Honey that gently cleanses without stripping—leaving curls soft, hydrated. Cleanses Without Stripping Biotin-Infused Blend of 10 Oils For all Hair Types

Nectar of the gods, our Hydrating Hair Mist is a curl refresher spray that refreshes dry curls & reactivates them while protecting natural hair from environmental stressors. Crafted with Aloe Vera, Coconut Oil & Avocado Oil, the milky formula quenches thirsty curls with essential nutrients & additional moisture between each wash day and styling session. Fragrance: Tracee picked this to be clean & not overpowering for your curly hair type. Notes of this product are a sweet floral essence of Neroli, Rose & Patchouli.

A refreshing mist with Aloe, Avocado & Coconut Oil that revitalizes, adds moisture & works alone or layered with styling products. Finesses Frizz Curl Enhancement Protect Strands Daily Hydration

Super rich & super thick conditioner that provides serious hydration for coils & tight textures. Avocado Oil, Shea Butter & Safflower Oil provide this formula with the signature “PATTERN slip” for easy detangling & great curl clumping.

A super-rich conditioner with Avocado, Shea & Safflower Oils that delivers PATTERN’s signature slip for easy detangling & intense hydration. Eases Detangling 3C-4B Fave Clumps Curls Softens curls

#1 best detangler for curly hair glazes curls to loosen stubborn knots & tangles before wash day or styling your natural hair. Formulated with Sea Moss, Aloe Vera & Grapeseed Oil that provide extra slip, moisture & shine. It's our community's favorite hair detangler for a reason!

#1 best detangler for curly hair glazes curls to loosen stubborn knots & tangles before wash day or styling your natural hair. Formulated with Sea Moss, Aloe Vera & Grapeseed Oil that provide extra slip, moisture & shine. It's our community's favorite hair detangler for a reason!

#1 detangler for curly hair formulated with Sea Moss, Aloe & Grapeseed Oil that loosens knots, adds slip, moisture & shine. Easier Detangling Reduce Breakage Great as a Pre-Poo Use on Wet or Dry Hair

Restore scalp health with a 2-in-1 serum crafted with Australian Tea Tree Oil, balancing Pink Clay & Lemon Peel Oil to purge dirt, dead skin & lingering product naturally. Ideal for a reset in between wash days, during or after braids, wigs & weaves.

A 2-in-1 scalp serum with Tea Tree Oil, Pink Clay & Lemon Peel Oil that cleanses, balances & refreshes scalp between washes or protective styles. 2-in-1 Solution Extends Braided Styles Removes Buildup Unclogs Scalp

Our ultra-light silicone-free Curl Mousse for natural hair delivers weightless volume & touchable hold for defined curls. This fluffy, one-step curly hair mousse formula dries quickly & defines to preserve natural curl (patterns 3B-4C) & set poppin’ styles. The foam-y hair mousse for curly hair is crafted from Marshmallow Root & Castor Oil to maintain moisture, softness & smoothness of your natural hair. The flake-free foaming mousse gives wash-&-gos, finger waves, finger coils & protective styles (such as braids) a voluminous shine. This styling product provides the ultimate curl definition & volume for your natural hair type (when applied to damp hair) without parabens or silicones. Add our styling mousse to your hair care routine for definition & volume to enhance your natural curl type. Fragrance: Tracee picked this to be clean & not over-powering. Notes are a sweet floral essence of Neroli, Rose & Patchouli. 2023 Good Housekeeping Best of Beauty Award Winner

A weightless curl-defining mousse with Marshmallow Root & Castor Oil that adds volume, shine & softness. Pillowy Volume Touchable Hold 3x Moisture Crunch & Flake-Free

A favorite for applying to wet hair for wash-&-gos, the Curl Gel is a dream for defining your curl pattern, leaving you with bouncy & juicy curls with a medium hold. This curly hair gel is versatile, as you can achieve a slick, natural look when styling dry hair. The creamy, smooth formula of this curly hair gel glides on natural hair effortlessly & gives life to every coil & curly hair type with Aloe Vera, Coconut Oil & Cacay Oil as nourishing ingredients. Add this curl defining gel to your hair care routine for a flexible hold that supports styles that are defined, leaving hair, springy & touchable. Fragrance: Tracee picked this to be clean & not overpowering. Notes are a sweet floral essence of Neroli, Rose & Patchouli.

A bestselling non-drying curl gel with Aloe Vera, Coconut & Cacay Oil that defines & nourishes curls without flakiness. 4X More Curl Definition & Hold For Shiny & Defined Curls 4X Curl Retention 6X The Shine

Provides the deep cleaning benefits of clarifying shampoo without stripping away healthy oils. Our shampoo is boosted by antioxidant-rich Matcha Green Tea, Aloe Vera & Panthenol which promotes strong hair, removes buildup & revives scalps.

A clarifying shampoo with Matcha Green Tea, Aloe & Panthenol that removes buildup, strengthens hair & revitalizes the scalp without stripping natural oils. Buildup Removal Scalp Revival Clarifying Benefits Deep Cleansing